That’s me over there, suited and booted with a big smile on my face, posing in front of one of the brand murals for NY Slice, the New York Pizza Brand that I created and poured my heart and soul into building. That was my headshot for our investment prospectus. We were raising growth capital for a national roll-out of NY Slice, then Covid-19 took hold and changed the playing field for everyone.
The question was often asked, “Why raise capital, why not grow organically?”. The harsh reality is that organic growth in today’s food delivery market is almost impossible to achieve due to the commissions charged by the Big 3 and the oligopoly they have created.
Over the past 5 years, the total commission paid by NY Slice to the Big 3 would have enabled the business to open 2 further NY Slice delivery joints. We want to ensure no business owner has to make that compromise again.
Gravyy founder & CEO